Mike Barr Creative
Sometimes, I write copy for commercial campaigns.
Check out a recent dog food campaign I worked on below.
For the video spot, I wrote the copy, generated the AI images,
edited the pictures, designed the sound, and performed the VoiceOver.
Enjoy!
Sometimes I Make Commercials
Sometimes I Make Commercials
Every Dog has a Mission
Ancestry.com Spec
Commercial Copy:
Country dogs. City dogs. Dirty dogs. Pretty dogs.
Dogs with children. Dogs who are children.
Dogs for singers. Dogs for welders.
Dogs as seers. Dogs from shelters.
Dogs with bad hips. (BARK!) Don’t give me that lip!
Dogs for vets. And dogs for vets.
Dogs as best friends. Dogs til the end.
Every dog has a mission.
Let’s make sure they have the right fuel.
Doggo.
For our pitch deck, I wrote the copy, while
my talented teammates designed the slides
and images. Here's a sampling of our work!
I also created product copy for the back of our dog food boxes with a story and ingredient breakdown tailored to each puppy parent's precious pooch.
​
Space Dog Fuel
On November 3rd, 1957, a friendly street dog from Moscow named Laika became the first known living creature to successfully orbit the Earth aboard the Soviet satellite, Sputnik 2.
Doggo’s tasty venison and sweet potato recipe is built for smart dogs at the top of their class. Packed with lean protein and important vitamins and minerals, Doggo’s space dog fuel is less likely to cause allergies and supports cognitive functions for dogs with innovative and active minds.
Whether bolting towards the stars in a rocket or bolting towards the door when you get home from work…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Active Dog Fuel
Back when firefighters were still using horses, Dalmatians ran ahead of their water wagons, barking at pedestrians to warn them of the quickly approaching hooves.
Doggo’s delicious beef and brown rice recipe is crafted for the active dog in your life. Rich in protein built to develop and repair muscles and packed with complex carbohydrates designed to sustain high energy levels, Doggo’s active dog fuel supports your adventurous little buddy.
Whether they’re working a firehouse, taking a hike, or chasing an oceanside seagull…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Lazy Dog Fuel
While an adult dog may only sleep 8 hours per day, a puppy can sleep up to 18 hours. But senior dogs have them both beat, requiring an average of 20 hours of sleep per day to recover from their 4 hours of daily activity.
Doggo’s delectable yet easily digestible duck and lentils recipe is crafted for the lounge dog in your life. Ideal for dogs with a relaxed lifestyle who need balanced nutrition without excess calories, Doggo’s lazy dog fuel supports your snoozy little buddy, whatever time of day they may be napping.
Whether burrowing into a fresh pile of warm laundry, finding a cozy spot on the couch, or finding a cool spot of pavement on a hot day…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Farm Dog Fuel
Dogs have been working on farms since the dawn of agriculture. Today, in addition to guarding, herding and hunting, farm dogs have been trained to sniff out truffles, root disease, and the best tasting grapes at the vineyard.
Doggo’s scrumptious lamb and brown rice recipe is hardy and reliable, just like your furry family member. Ideal for hardworking dogs, Doggo’s farm dog fuel provides high quality protein and essential amino acids that support your little buddy’s strong and robust physique.
Whether chasing away a pesky fox from the chicken coop, herding a handful of wayward sheep, or sniffing out the finest grapes for next season’s award winning pinot…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Sea Dog Fuel
A waterproof dog? Complete with webbed feet and a water resistant coat,
the Portuguese Water Dog is bred for life on the water.
Doggo’s sensational salmon and lentils recipe is designed for your rugged and clever fur baby. High in omega-3 fatty acids, Doggo’s sea dog fuel supports skin, coat, and joint health, while providing your playful, curious little buddy with dependable daily energy.
Whether catching a fish, taking an afternoon dip, or splashing through a mud puddle…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Clown Dog Fuel
Circuses have been part of the human experience for over 2000 years. For most of those years, dogs were performing in them.
Doggo’s drool-inducing venison and brown rice recipe is filled with lean protein and rich in vitamins and minerals. Gentle on your fur baby’s stomach, Doggo’s clown dog fuel is perfect for maintaining your dog’s healthy weight and playful energy level — so that your happy, sociable canine companion can stay that way.
Whether jumping through a fiery hoop or stealing a pair of dirty socks…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Duty Dog Fuel
During World War II, “Para Dogs” were dropped successfully by the allied forces onto the beaches of Normandy. In addition to learning how to jump out of an airplane, these courageous canines were trained to sniff out bombs and track enemy soldiers.
Doggo’s irresistible lamb and sweet potato recipe is built for strong and disciplined doggies. Rich in muscle strengthening protein, Doggo’s duty dog fuel is high in fiber and antioxidants, supporting digestive health and keeping your loyal little buddy’s immune system strong.
Whether sniffing their way to a threat or sniffing their way to a much deserved bowl of food…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.